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Nov 14, 2013 9:55:14 AM by Paul Giorgi - 0 comments

What is more important, choosing the right brand or the right contractor?

I have been working in the HVAC business for a couple of months now. The one thing that surprises me when I tell people what I am doing is they almost always ask, what brands do you sell is it Carrier, Trane, Lennox etc? This is very interesting and a little surprising to me and shows that the advertising and marketing these companies are doing are very effective in that they are getting name recognition out to the public.

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